In order to break through, the important thing is the innovation of products and charging models, to change the current sweeping approach type of MMORPG games and charging model of props.” Xiaoyong Quan believes that cell phone online game is on the source of innovative products and charging cell phone models .
In fact, in the current situation in a single game type, there has been a small number of the company”s innovation attempt. Mocha Light online game world of wireless entertainment concepts and China are subject to the action game attention.
According to president of Song Xiaofei Mocha introduced the world’s existing smart phone market MMO type games have started to enter the bottleneck phase and the traditional online games similar to labor and not be the user experience allows users to serious loss, coupled with mobile experience and the limitations of network problems lead to market forces delay in hair.
Based on this, Moka is hoping the “something for nothing, users retain high”, but there are communities of low ARPU and paying a breakthrough game. Both complement each other, similar resources and have similar potential customers, pushing the light mocha online game concept is a product of a combination of both, not only embodies the SNS community style game easy and entertaining people, but also demonstrates cell phone platform fees and convenient aspects of online games unique advantages. In the Song Xiaofei view, “light gaming” as a concept, “We give players the real spirit of joy, to change the traditional game upgrade, repeat the operation of fatigue, tired of slow players value, not the game become a burden on players. ”
In addition, in charging mode, the traditional props fees and charges for the duration of restrictions on Cheap cell phone than a larger flow. How to break this bottleneck is also need to explore.
Meanwhile, online games companies should also establish a good brand. When the music network research found that establishing a good brand reputation is the user of the cell phone network operator of the game’s greatest hope. The survey data showed that up to 78.4% of users expected that the operators could set a good brand reputation, it indicated that the operators of the cell phone network games needed to pay attention to the establishment of its own brand reputation; in addition, 57.0% of users hoped that the operators could deal with the problems that appeared in the games timely (such as the BUG, etc.).